Economic development agency Priority One has launched the Tauranga Business Case campaign in an effort to attract new businesses to the region.

Priority One chief executive Andrew Coker says it's no secret Tauranga is one of New Zealand's fastest growing areas and says the campaign targets strategic industry sectors.

'There is a solid case for establishing or expanding business operations to Tauranga,” says Andrew.

'Businesses looking to establish, relocate or expand into Tauranga will be presented with a compelling business proposition.”

He says competitive advantages can be measured directly against bottom line of a company:

•Profit: Competitively priced, plentiful industrial land, easy access to the Port of Tauranga and competitive labour costs translate into increased profit for business.
•People: A skilled and ready labour force, a well networked business community and local authorities that know the importance of attracting new business all help companies to succeed.
•Place: A year-round climate that favours outdoor pursuits, combined with a vibrant arts and cultural sector, some of the best schools in the country and a well-serviced health system makes Tauranga one of the most attractive places to live in New Zealand.
•Potential: Tauranga has planned well for forecast population and business growth, which means significant future opportunities for companies that are located here.
Business people visiting Tauranga and the Western Bay of Plenty over the summer holiday season will be the first to see the campaign.

'By seeing the breadth and depth of business and innovation in Tauranga, and understanding the supportive business environment and networks that exist here, business people will recognise what the region has to offer and should seriously consider doing business here,” says Andrew.