It's frantic, lung busting, and has the flair to match.

And as the sport of Sevens slowly builds towards its 2016 crescendo on the global stage thanks to Olympic status, Bay of Plenty Rugby wants to book its ticket for the ride.

Bay of Plenty's Mason Walker looks to go around Counties Manukau's Sam Vaka at the 2015 Bayley's National Sevens. Photo: Rick Moran.

Last weekend's Bayley's National Sevens tournament marked the end of Bay of Plenty Rugby Union's two-year tenure as hosts of the annual competition held at Rotorua International Stadium, but it has a right of renewal for a further two years.

Bay of Plenty Rugby Union chief executive Mike Rogers says nothing has been confirmed or signed, but the union is undertaking a review with the New Zealand Rugby Union looking forward.

'We will go through a review with New Zealand Rugby just to talk about the future,” says Mike.

'But as an event for Rotorua I think it's a great event and I think certainly this year it grew significantly on last year.

'We have had some initial discussions with New Zealand Rugby about the future but first and foremost it was about getting through this year and to do a bloody good job and demonstrate how the event is developing and growing.”

This means Bay of Plenty Rugby will possibly have to fend off other interested provinces keen on promoting the sport and region alike – as Sevens continues to gain global traction.

In 2013 the New Zealand Rugby Union awarded Rotorua two-year hosting rights following a board meeting to ensure the tournament caters for the future needs of players, fans, sponsors and broadcasters.

Along with Rotorua, other shortlisted tenders for the hosting rights were Taupo and Queenstown, which hosted the tournament from 2003 to 2013.

And while many rugby purists may lament moving the event from the throngs of people turning out for the event in the heart of Queenstown, Rogers believes the Bay's version is building nicely.

The event not only catered for rugby lover but also children, with bouncy castles and activities based at one end of the ground.

'The quality of the competition was a step up on last year,” says Mike. 'With the Olympics in Rio around the corner in 2016 we can definitely see how Sevens is progressing.”

'Right across the board, from being a participant and playing the game to spectators with an interest in the sport of Sevens, I think the profile is growing.

'Especially around the women's side of the game, which is great for us to be able to have a pathway for women as well.”

Tourism BOP general manager Rhys Arrowsmith says although Rotorua isn't part of the Tourism BOP region, the spin-off for bothsub regional, regional and neighbouring regions is always positive.

'All the regions work together internationally and a profile connecting the Central North Island to one of New Zealand's sporting strengths is very welcome,” says Rhys.