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Bay of Plenty's top volleyball players are serving up some excitement as they take to the sand for their first semi-final play-offs at Mount Main Beach today.

The National Beach Volleyball Championships semi-finals are underway at Mount Main Beach today. Photos by: Cameron Avery.

The National Beach Volleyball Championships is pitting New Zealand's top 16-ranked men's and women's players against each other.

Volleyball NZ beach volleyball tour director Tim Cleaver says the semi-finals have just begun and the atmosphere is 'pumping”.

'There's probably about 100 people down here watching already which is great.”

Tim says there's seven Bay players in the men's pool and four Bay players in the women's competition.

Men's Semifinals match-ups:

Watson/O'Dea vs Fullerton/Lewis

11am - Kapa/Hartles vs Morunga/Muller

Women's Semifinals:

12pm - Tilley/Polley vs Hirini/Bagge

1pm - Ruru/Quigley vs Lindsay-Brown/Vega

The finals start at 2pm. Tim is encouraging people to come along and support the Bay teams.

NZ Beach Volleyball Champs Day 1 - Quarterfinal results:

Tilley/Polley defeated Flynn/Tawa 2-0

Lindsay-Brown/Vega defeated Vukets/Tung 2-0

Ruru/Quigley defeated Douch/Lawrence 2-0

Hirini/Bagge defeated Bain/Story 2-0

Watson/O'Dea defeated Reid Robinson 2-0

Kapa/Hartles defeated Seymour/Buttimore 2-0

Fullerton/Lewis defeated Hawkins/Harris 2-0

Morunga/Muller defeated Stewart/Munday 2-1