Keen fishing families are encouraged to head out to their favourite fishing spots this summer in an effort to bag the biggest fish for The Hits 95FM annual fishing competition.

Sponsored by Broncos Outdoors, The Hits Fishing Competition on January 4 invites fishers of all ages to The Hits Beach Bach below Mount Drury before heading out to try and hook the heaviest fish.

The Hits 95FM annual fishing competition is taking place on January 4. Photo: File

NZME brand engagement co-ordinator Monique Thomas-Long says the competition is all about having fun and giving it a go.

'Bring the kids in the morning and check, then head out all day and fish in your secret spot.”

People can register for the competition at The Hits Beach Bach on Sunday, January 1 from 10.30am, head to their favourite or secret fishing spots and drop their lines until January 4.

Monique says they can fish anywhere and any way they like, as long as they're back in time for the weigh in and prizegiving at the beach bach at 1pm on January 4.

Thanks to Broncos Outdoors there's heaps of prizes up for grabs for first, second and third in each age category, says Monique.

'This competition is designed for families. Prizes are broken down for kids and adults and some sneaky fun prizes are in there too – including a prize for the ugliest fish.”