Printing shift excites city

The addition of a global printing provider to Tauranga's business sector could be just the catalyst the city needs in attracting global businesses, says Chamber of Commerce CEO Dave Burnett.

Brother International is moving out of its Lower Hutt head office and warehouse into a new $10 million development in Tauriko this October.


One of the new buildings at the development in Tauriko.

Brother International executive chairman Graham Walshe says the move to the 7930m2 warehouse and office complex is a strategic decision for the company.

Fairfax Media reports about 35 Wellington-based jobs will be moving, including accounts, ICT, warehouse operations, sales, support, help desk, technical, marketing, and procurement jobs.

Already 25 staff have confirmed they will be shifting to Tauranga.

Dave Burnett is excited by the 'logical shift” as the business can now centralise itself with an increase in shipments through the Port of Tauranga and businesses nationwide.

A Tauranga head office means Brother retains a strong national presence with sales teams remaining in Auckland, Wellington and Christchurch.

When substantial-sized businesses, such as Brother, begin to thrive there are economic spin offs for the rest of the economy and the city, says Dave. He understands a number of local people are already employed by the company.

'Just generally to have companies like this coming into Tauranga that's what we need, we need more of those. If we have another five or 10 that would be awesome,” says Dave.

'I think once we see brother establish here and up and running I think it will be a catalyst for quite a few companies to look at this and say ‘wow look at what Brother have done'.”

Tauriko Business Estate developers Element IMF acknowledged during last September's announcement this is positive news for the region.

'There is a culture with Brother that you don't often see in large corporates. We're delighted to have secured such a strong and well-respected company to the Bay,” says Element IMF commercial manager Rachel Emerson.

The reason for the shift north is reported earlier to be because Brother has outgrown its Lower Hutt premises and has no space to expand.

The move is expected to bring major freight savings and improve customer service, as 60 per cent of Brother's customers are located in the upper North Island.

It will also help the firm improve stock management, as it could tap into weekly, rather than fortnightly, shipping services.

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