In challenging times, it's easy to choose ‘flight' rather than ‘fight'; chasing minor opportunities, grasping at straws, running in multiple directions, trying to be all things to all people.

Often these panic-based responses are at the cost of what a business is set up to do best. Businesses trying to be all things to all people don't survive.
There is always going to be another business doing something better than you do. If you lose your focus, stretch resources and capabilities too thin, it is not possible to capture the attention of any particular market segment. By focusing on strengths, a business is more likely to succeed.

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