One person has died following a crash at Taupo this morning.

A police media spokesperson says the incident happened just before 11am.

"Emergency services were called to the scene between Pokuru Road and Tirohanga Road at 10.52am.

"Motorists are advised to avoid the area.

"Diversions are being set up at Tirohapa Road and Poihipi Road, as well as Tirohanga Road and Tram Road."