Playing a role in what makes Rotorua the tourism epicentre of the North Island is something Andrew Aitken has been passionate about for a long time.
As Skyline Rotorua's new sales and marketing manager, Andrew is looking to continue the company's strong focus on domestic visitors, but also attract additional international tourists to Skyline.
From a background in aviation and tourism, Andrew joined the company at the end of February, after previously working at Ngai Tahu Tourism as the sales manager overseeing Hukafalls Jet, Agrodome and Rainbow Springs. Previous experience has included roles at Forgotten World Adventures in Taumarunui and Air New Zealand in Auckland.
Andrew is now set to make his mark at Skyline Rotorua following the departure of the company's previous sales and marketing manager in December, David Blackmore.
“The fantastic thing about Skyline is it's one of the very few tourism offerings you would visit more than once. Skyline's products connect with that repeat customer base and that's what I love about it.
"For Skyline, the idea is we want people up here for the day, so we are always refreshing our product offerings.
“We have some exciting projects on the horizon that we're excited to launch in the near future.”
He says Rotorua's tourism industry has a collaborative approach in promoting the region.
“The city is made up of people with a wealth of knowledge that don't sit still – there is always something to do and a new opportunity to unravel and that's what I love the most about the tourism industry.
From Auckland to Taumarunui to Rotorua, Andrew says it was always part of his plan to be in Rotorua.
“We've been here for almost three years and we love it. While we were in Auckland, we holidayed a lot here and Skyline was always part of our itinerary.”
Outside of work, Andrew enjoys mountain biking, running around the Blue Lake and tramping, having hiked six out of New Zealand's nine Great Walks to date.
“My wife and I and our three boys enjoy everything Rotorua has to offer and we wouldn't be anywhere else – it's the place we always knew we'd one day call home.”