Kinetic, the brand new music collaboration between Laughton Kora (KORA, Fly My Pretties), Shelton Woolright (Blindspott, I Am Giant) and Paul Matthews (I Am Giant, Stylus) have just released their brand new single ‘Invincible'.

The track captures the upbeat summer vibe of New Zealand with the music video filmed on the Mount Maunganui beach.

Falling in love over summer and following the sun through a carefree hot summer day were the beginnings of the lyrics for the song. The music video gave director Paul Innes (thirtyonefortyone) and wife Sass an opportunity to showcase the Bay of Plenty, in particular the iconic Mount Maunganui beach.

'Sass and I have been producing our content everywhere except at home,” says Paul.

'So when this track came along with its positive summery vibes we contacted Anton Steel from BOP Film who's been doing a great job of wrangling local talent. The amount of coverage we got in one day over four locations is a real testament to the skill of the crew.”

The locations included a beach bonfire complete with log seats and toasted marsh mellows, inside a local beach house on Marine Parade, outdoors at Moturiki Island, and on Mount Main beach.

'The fact we could bring Kinetic down to the Bay of Plenty successfully is really encouraging,” says Paul.

'Now they've seen what we can pull together here, it's a pretty easy sell. We bought another artist on Warners Music down here last week.”

'The end game for us is producing feature films locally. It's a great time to get involved with film in BOP, we've known we have the best locations and weather for a while, but you need passionate people and they're starting to show up.”