The opportunity of a lifetime, and a prize pool of more than $20,000, is open to a Kiwi or Aussie rural bloke – as long as they are single.

The search is on for the 2014 Fieldays Rural Bachelor of the Year – described as a good rural bloke who can drive a digger, reverse a trailer, chainsaw a tree and still manage to rustle up a roast dinner.

Winner of 2013 Fieldays' Rural Bachelor of the Year, Simon Washer from Taranaki (centre) with other contestants in the event.

Winner of the 2013 Fieldays Rural Bachelor of the Year, Simon Washer from Taranaki.

Competition organisers are on the lookout for hard working, rural guys who are happy to represent their farming community while giving the watching world a fantastic demonstration of smarts, strength and skills.

The eight finalists, six Kiwis and two Aussies, selected for this highly popular competition will be treated to an all-inclusive trip to Fieldays.

But, there's a twist. They have to partake in a range of heats and challenges designed to test their rural-based skills. And every action is eagerly anticipated and scrutinised by judges, and a wider audience keen to support their favourite bachelor.

With all eyes on them, finalists should expect to receive a lot of female attention while competing at Fieldays.

For any bachelors on a quest for love the event is a great opportunity to mingle and impress fans, both at Fieldays and at specific night functions, by doing their thing with plenty of understated charm.

The competition once again has an ‘Amazing Race' styled element with all finalists beginning the event at a mystery location two days prior to Fieldays, with a Kea campervan and the requirement to complete challenges en-route to Mystery Creek.

Once at Fieldays the bachelors will have their skills, attitude and all-round charisma tested in competitive heats.

While the specific requirements are kept under wraps until the event, organisers say they are largely agricultural based but will have a few fun twists thrown in to challenge the boys' character.

Competition is sure to be fierce at the week-long event and the bachelors will be thrust into the limelight as thousands of Fieldays visitors, and nationwide media, keep an eager eye on the action.

All finalists will be kitted out by Swanndri and Skellerup and will get the opportunity to visit Fieldays exhibitors, attend demonstrations and evening events including the Ag Art Wear ‘Designer in the Field' Gala Dinner and awards show in Hamilton.

With a prize pool of more than $20,000 up for grabs, the competition is a serious challenge, but also a load of fun and laughter for finalists and fans.

The most important thing on everyone's mind will be the battle between team mates for the coveted Golden Gumboot trophy and the title of 2014 Fieldays Rural Bachelor of the Year.