PGG Wrightson Ltd and Xero Ltd are Joint Premier Feature Partners for the 2014 NZ National Fieldays on June 11-14 at Mystery Creek Events Centre, Hamilton.

‘Managing Resources for a Competitive Advantage' is this year's Premier Feature theme, which will showcase what's happening throughout New Zealand's agricultural industry, promote adoption of current knowledge and technologies, and offer solutions for upcoming challenges.

The theme will highlight areas in which New Zealand's agricultural sector can optimise, maximise and develop systems and processes to help manage resources effectively and maintain its place among the world's best.

Companies which exhibit in the Premier Feature area will join what will be a highly visible part of Fieldays 2014, covering hot topics such as feed sources, nutrient management, animal health, workforce, security, control, traceability, water management and innovative ways to source power. NZ National Fieldays CEO Jon Calder says New Zealand's competitive advantage, as a leading agricultural and primary producer, is our ability to efficiently and effectively manage and convert our available resources into protein.

'As a nation, maximising productivity in the way we manage and deploy our resources is something we have done incredibly well to date, and will continue to do so, if we work collaboratively across industry and sectors.

'With our Joint Premier Feature Partners PGG Wrightson and Xero on-board, we are looking forward to exploring this theme further at Fieldays 2014.”

Xero NZ's rural strategy lead Ben Richmond says the company is especially excited to be a part of Fieldays 2014 following the unveiling of Xero's Farming in the Cloud solution at its annual conference in February.

'Managing resources for farms encompasses optimising milk production and stock levels, but also extends to the very heart of farm management – running a farm as an efficient business.

'The ability to pinpoint a farm operation's financial position at any moment in time, coupled with the ability to share information with key advisors in a seamless and collaborative way, is central to achieving a sustainable business. As access and the adoption of technology continues to accelerate, farmers, together with Xero, can use the power of the cloud to increase efficiency and productivity whereby lifting the profitability of the rural sector.”

PGG Wrightson general manager marketing Shannon Galloway says the company is proud to be a Fieldays 2014 Joint Premier Feature Partner. 'As a company solidly grounded in the primary industry, we know that farming is a challenging and complex business and our fortunes are tied to those of our customers.”

Last year, Fieldays provided a platform for almost 900 exhibitors to represent themselves in front of 125,000 visitors and gain global media attention.

With the 2014 Fieldays prospectus released last October, ANZ rural economist Con Williams says this year's event promises to provide plenty of opportunities for exhibitors with the 2013-2014 dairying season looking promising to deliver a record payout.

For more information, go to www.fieldays.co.nz