Luxury living by the beach is experiencing resurgence, coinciding with the launch of a new show home at the premiere master-planned community Coast Papamoa Beach.

The new home at 536 Gloucester Rd celebrates the beginning of a new construction era at the 24-hectare beachfront estate owned by Frasers Property, the global development company behind Coast Papamoa Beach.

Coast Homes director Steve Short says buyers move to Tauranga, Mount Maunganui and Papamoa for the warm climate and they want to make use of their outdoor living spaces year-round.

'We know outdoor entertaining and indoor-outdoor flow is high on the wish list of many home owners so they've become key features in many of our Coast Homes designs.”

The 170sqm three-bedroom show home, designed by locally-based architect David Page for Coast Homes, features a large covered outdoor entertainment area, master bedroom with ensuite, kitchen, dining and lounge and a high floating timber ceiling to allow for all-day sun.

The low-maintenance site is ideal for people who enjoy entertaining in all seasons and making use of the lifestyle opportunities available to Papamoa residents at their back door.

Buyer interest in the development has soared and Coast Homes is currently building another luxury home on Gloucester Rd to keep up with demand. Tauranga's Ambienti Architects have designed the second one, which will feature high ceilings, tall glass sliding doors and extensive decking.

Coast Homes is now one of four building companies on site to meet the growing demand from buyers for new homes in this prime coastal location.