Just two months after a new beach safety sign and rescue buoy were installed at Anzac Bay, the equipment has been credited with helping save a life.

On Wednesday, February 18, off-duty surf lifeguard Josh Coombridge was at the popular Bowentown beach with his family when a friend of a group of swimmers urgently approached him.

One of the three people in the water – an older man – was struggling to stay afloat, a statement from the Waihī Beach Lifeguard Service said.

Although Anzac Bay often appears calm and sheltered, outgoing tides can create deceptively strong currents capable of pulling swimmers toward the channel.

Coombridge immediately grabbed the newly installed rescue buoy – part of a Western Bay of Plenty District Council and Waihī Beach Lifeguard Services Inc. initiative – and swam out to the group, the service said.

“Two swimmers were attempting to support the distressed man, but with no ability to touch the bottom and the tide pulling them outward, they were being swept toward deeper water. Josh reached them quickly, provided the buoy to stabilise the man, and guided all three safely back to shore.”

No further medical treatment was needed.

The rescued man later thanked Coombridge, telling him: “You saved my life”.

The incident underscores the importance of the expanding network of beach safety signs and rescue buoys.

Waihī Beach Lifeguard Services Inc. is asking the community to help protect the equipment.

There are currently 12 safety signs installed, and beachgoers are encouraged to report missing buoys, damaged ropes, or vandalism by texting or calling 027 863 5108 or emailing [email protected].

With summer 2026-27 in sight, the next goal is to install another six to eight safety signs at key coastal locations.