TrustPower chief executive Vince Hawksworth will light up the room when he returns to work with no hair after losing his locks for child cancer this weekend.

The 55-year-old is this year's Tauranga businessman shaving his hair for the Child Cancer Foundation's annual Mount Beach Bald – Shave Your Lid for a Brave Kid on March 15.

Vince, who was asked by fellow colleague Dean Roberts to shave his head, says he is honoured to follow in the footsteps of Port of Tauranga CEO Mark Cairns, Zespri CEO Lain Jager and Dame Susan Devoy, who have all had their head's shaved.

Vince says losing his locks seemed a small sacrifice after losing two uncles to prostate cancer and a colleague to melanoma earlier this year.

'I am assured it grows back. And I've been told there are only six weeks between a good and a bad haircut.”

But Vince wants people to know the disease is not all about sad endings, as his father survived testicular cancer.

'At the end of the day, there are survivors and there are good news stories. I think that's another thing about CCF…the work they do gives families help and hope; and they're not all bad endings.”

Vince is hoping his first effort will raise $15,000 for the Child Cancer Foundation and he's well underway to achieving his goal, with more than $12000 in donations already in the bank.

Mount Beach Bald is at Mount Maunganui Main Beach on March 15 from 11am.

Registrations are still open and people can sign up for Shave Your Lid for a Brave Kid at childcancerfundraising.org.nz/event/mountbeachbald2014 or donate to Vince's head shave at mountbeachbald2014.everydayhero.com/nz/vince