Some of the Bay of Plenty’s best-known landmarks will glow bright pink throughout October as part of a nationwide campaign to raise awareness of breast cancer.

Landmarks in Tauranga and Rotorua are among 114 buildings and public spaces across New Zealand taking part in Breast Cancer Foundation NZ’s Global Illuminations campaign during Breast Cancer Awareness Month.

Tauranga’s Beacon Wharf, Masonic Park, Tunks Reserve, Waterfront Park North and Playground, and the Wharf St lights will be illuminated, the foundation said.

Rotorua landmarks include the Civic Administration Building Tower, Eat St, Prince’s Gate Arch, Rotorua Clock Tower and the Redwoods Treewalk Horoeka Lantern.

The displays are intended to show support for people affected by breast cancer while prompting conversations about breast health and the importance of early detection.

The campaign also highlights Breast Cancer Foundation NZ’s annual Pink Ribbon Street Appeal, which will be held on October 16 and 17.

Volunteers across the country will collect donations to support breast health education, research, specialist nursing services and advocacy work.

Breast Cancer Foundation NZ chief executive Vanessa Sorenson said more than 3700 New Zealanders were diagnosed with breast cancer each year and about 650 people died from the disease.

“Behind every number is someone who matters deeply to their whānau, friends and community, and we know more of those lives can be saved,” she said.

“When Bay of Plenty lights up in pink, we hope it gets people talking and reminds them to take care of their breast health. Know what is normal for your breasts, have any changes checked by a doctor and attend mammograms when you’re eligible.”

Sorenson said there were many ways people could support the cause, including volunteering for the street appeal, donating, sharing reliable breast health information or encouraging loved ones to check their breasts.

Breast Cancer Foundation NZ is encouraging women of all ages to become familiar with the normal look and feel of their breasts and seek medical advice if they notice any changes.

Women aged 45 and over are eligible for a free mammogram every two years through BreastScreen Aotearoa.

The charity is still seeking volunteers for the Pink Ribbon Street Appeal. More information is available at Breast Cancer Foundation NZ’s website.