After a busy 2025, Waikato Rural Support is kicking off the New Year at this month’s NZ Dairy Expo.

Two representatives will be on-site at Bedford Park for Waikato Rural Support, a charitable trust dedicated to the wellbeing of New Zealand’s primary sector.

Chairman Neil Bateup said as challenges continued to ripple through farming and grower communities, the trust had stepped up with wrap-around support that went far beyond one-off assistance, providing ongoing care for the people who keep our country thriving.

Throughout last year, he said the team responded to a wide range of issues, with relationship breakdowns and employment challenges emerging as common stress factors.

“They also stood alongside communities during local adversities, offering practical help and emotional support when it’s needed most.”

Bateup said much of this work happened under the radar out of respect for confidentiality, but it was important for farmers and growers to know that help was only a phone call away.

“We’re here to listen, to support, and to walk alongside our farmers and growers through tough times,” he said.

Support hasn’t been limited to one-on-one assistance.

Over the past 12 months, the Waikato Rural Support team has been involved in around 140 events, from field days and workshops to community gatherings.

Bateup said these events had created vital opportunities for connection, learning and resilience-building.

“Every interaction matters,” he said.

“We’re here to listen, to walk alongside, and to make sure no one feels alone.”

Bateup said collaboration had been key to success.

“Working closely with industry partners, local organisations, and community leaders has amplified the trust’s reach and strengthened its ability to respond quickly when rural families need support most.”

He said a dedicated team was the driving force behind the scenes.

“Their passion and commitment have ensured that help is not only available but accessible and meaningful.

“We’re incredibly proud of our people.

“They’ve gone above and beyond to make a difference.”

Bateup said Waikato Rural Support acknowledged the resilience of rural communities and the strength of collaboration with partners.

“Together, they remain committed to ensuring that no one faces challenges alone.”

The Waikato Rural Support Trust was formed 20 years ago.

Co-ordinator Wanda Leadbeater said there was a need for an independent organisation to offer support to all primary producers and to help during adverse weather events.

“It was set up by a group of like-minded farmers with a passion to help others,” she said.

Waikato Rural Support is one of 14 Rural Support Trusts across New Zealand, all working under a shared umbrella while responding to the unique needs of the respective communities.

The service area aligns with the Waikato Regional Council boundary and extends into South Auckland, reaching right up to the Harbour Bridge.

Within their region, the Waikato team work across the following council boundaries: Waikato, Waipa, Ōtorohanga, Waitomo, Matamata-Piako, South Waikato, Hauraki, Thames-Coromandel, Taupō and Auckland Unitary Authority.

Neighbouring Bay of Plenty Rural Support Trust covers an area following the BOP Civil Defence boundary, which stretches from Cape Runaway to Waihī Beach, with Rangitāiki the most southern point.

Rural Support Trusts provide one-on-one, free and confidential peer support.

Leadbeater said Rural Support was a non-profit organisation that was here to help those working in the primary industries.

The network supports all those who earn an income from the land, including farmers, commercial growers, contractors, thoroughbred breeders and beekeepers, among others.

It takes in landowners, contractors/self-employed and employees.

Leadbeater said it didn’t matter whether the issue causing stress was business or personal.

“We offer support and a listening ear for farmers and growers when it’s needed most.”

The network can provide support for: health and wellbeing, employment matters, relationships, financial pressure, animal welfare, weather events, biosecurity incursions, and community connection and events.

“From the lows to the highs, we’re here for it all,” she said.

“If you or someone you know needs support, we are just a call away.

“All calls are confidential, and you’ll speak with a team member who understands the unique challenges of farming and rural life.

“Together, we’ll create a plan that works for you – connecting you with the right people to support your next steps.”

Freephone 0800 787 254 or check out the Rural Support website.

You can join and support Waikato Rural Support at these upcoming local events:

NZ Dairy Expo:

Site B3 at the New Zealand Dairy Expo

Wednesday, February 18, and Thursday, February 19, 8.30am–3pm

Bedford Park, Matamata (United Matamata Sports Club).