Customer loyalty supports Cameron Road businesses

Store front car parking is out of action while the roadworks are carried out. Photos: John Borren/SunLive.

Loyal customers walking the extra distance is what Cameron Rd businesses between 10th and 11th Avenue are relying on as roadwork barricades block off customer parking spaces.

Last year, SunLive spoke to businesses between Cameron Road's 11th and 12th Ave whose customer parking was taken out by roadworks for six months – with some stores losing up to 70 per cent turnover as a result.

Now businesses further along between 10th and 11th Ave, across from PAK'nSAVE, are worried as orange barricades were installed in customer parking in front of their stores last week.

'January and February are some of our busiest times so to have no parking is devastating. There's no conversation –they [barricades] just went up like that,” says sales representative Amy Piper, who works at family business Industrial Footwear & Safety.

The Cameron Rd roadworks are part of the 'Building our future. Cameron Road, Te Papa” infrastructural project which includes the construction of bus lanes and cycle ways.

'Along here there are six shop fronts that have 12 parks between them which in turn we're losing with this ‘new look Tauranga' and getting four 15 minute pull in bays which we fought tooth and nail for,” says Amy.

Going the distance

While storefront carparks are cordoned off by roadworks, store owners are counting on customers supporting their businesses by finding alternative parking nearby, and walking to their stores.

'I just hope our customers will be loyal and find a way to get in here or ring us and we can pick up or meet them out the back some where to get their products,” says Howard Jones, who owns Naismith & Jones – chainsaws and mowers.

A SunLive reporter parked down 10th Ave, outside of the Warehouse, to visit the businesses – some customers had the same idea.

'We hope [for more people] like the two guys that have just come in – they've walked around the corner which we appreciate more than anything – they could've driven past and gone: ‘Oh I can't get a park'.”

Still here

Storeowners want the community to know that they are still operating. 'The fact that they've blocked us off completely to parking makes us look like we're not here,” says Amy.

Amy Piper of Industrial Footwear & Safety says the family business has been on Cameron Rd for 42 years.

Tauranga City Council project director Derek McFadden says council recognise that a period of construction can be difficult for businesses directly affected.

'We have discussed wayfinding signs with the businesses in this section and the ‘Businesses open as usual' traffic management signs along the centre median are in the process of being installed. Across the whole construction area we prioritise installing directional signage for customers to find parking areas and access to businesses,” says Derek.

Howard has paid for a radio advertisement while customer parking is out of action–detailing to customers that they can access his store via Saint John St while roadworks are carried out.

'We've got an ad on the radio telling customers to come in through the back door but we don't like to encourage that either because that means people walking through the workshop where it's a health and safety issue.”

Time will tell

These businesses are also concerned how long the barricades will really be outside their stores.

'We've had conflicting dates the entire way along… so this supposed revamp where they're taking away the carparks is going to take eight weeks which is a laugh.

'I imagine it will be months and I don't know how we're going to get on,” says Howard.

Howard Jones had to hire storage for his ride-on mowers during roadworks outside store fronts in November 2022 and wonders if he will need to do this again.

'The remainder of work on this section is expected to be complete by mid-March,” says Derek.

'We are very aware that any construction road works impact on local businesses. Planning of all traffic management for the Cameron Road upgrades is done with this in mind, including, where possible undertaking works at night so not to impact businesses access during the day and allocating resources to reduce the amount of time work is being done outside businesses.”

Manageable chunks

'I know Cameron Rd is a big job but cut it into smaller portions. Don't do between avenues because that's going to affect everyone on that avenue. Cut the avenue in half, take small bites, do one job and do it quickly.”

When SunLive asked council how they will manage roadworks on Cameron Rd differently to last year after businesses were impacted by length delays, Derek says: 'Council and the Cameron Road Joint Venture will continue to keep businesses informed of all construction activity and work with them to address any concerns”.

The orange roadwork barricades continue their sweep down Cameron Rd.

'The delays we have experienced on this project so far have generally as a result of the wide-ranging effects of Covid-19 (like many industries in New Zealand) and availability of resources, combined with the wet weather in Tauranga in recent months.”

'The actual road workers here don't know a lot but from what we experienced last month they were very obliging, but they don't know how long it's going to be or what's happening next,” says Howard.

'We've just got to remain positive, ride it out and hopefully we're not effected like the businesses down there were.”

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4 comments

Little business happening

Posted on 20-01-2023 08:10 | By Kancho

Yesterday drove passed Countdown in the mud morning and the carpark had only a few cars in it. Wondered how all the staff would be doing inside with huge amounts of perishable stocked shelves of things like vegetables, bakery etc with so few customers. That's for a more essential shopping so can imagine other shops in the area to be not viable.


Cameron Rd

Posted on 20-01-2023 08:21 | By Robin

I do feel sorry for shop owners as the whole process is taking so long. As I can’t walk far unfortunately have had to shop else where. Also I do not like the stupid little strips of plantings. People are going to step in them, rubbish will collect there and they will become full of weeds. The centre strip down the middle of the road with the beautiful trees would be more appropriate for a few gardens and not boring grasses.


Why no work over Christmas break?

Posted on 20-01-2023 09:02 | By fair game

Most businesses have had to continue to work from mid December to mid January. Still can't believe that the road workers weren't working then. Give staff leave at the end of the job, or only allow one off on annual leave at a time. That's how other businesses work. In Australia, they work 24/7 until the job is done, we could learn a lot from them. If the business model was changed, most of the Cameron Rd roadworks would be completed by now. But hey it's Tauranga - no rush eh?


I support 'fair game'.

Posted on 21-01-2023 13:01 | By morepork

It isn't just Australia who maximise effort to complete road works; it is most of the World. Sure, it costs more to support 3 shifts, but if you can cut days off the job, those are days where traffic flow has happened and it would not have. That is a saving in economic terms for businesses. It is bad enough when unstable weather hinders a job, without then adding a single shift approach to it...


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