Friends of the family that experienced a vehicle crash on the Kaimai Range on State Highway 2 on Tuesday afternoon are putting out a plea across social media to help find the family dog that went missing after the crash.

Brad Crompton has put out the request across Facebook asking people to share the photo of the family dog Faye.

"[They} have just rolled their truck down the Kaimai Range on their way home from holiday, their family dog was thrown from the vehicle while rolling and is missing somewhere in the ranges," writes Brad on his Facebook page.

"Everyone's alright and on route to Tauranga Hospital but If people could please share her photo to local groups in case she is spotted I'll call the local pound etc down that way also.

"She'll be very scared and nervous! Her name is Faye!!"

Police were called to a report of a crash of a car and trailer on SH29 in the Lower Kaimai Range about 3.40pm.

One lane was blocked and traffic built up in both directions.

Faye, who is missing following the vehicle crash. Photo: Supplied.