UPDATED 8.48AM: Multiple injuries are being reported following a serious crash on a Bay of Plenty Highway.

State Highway 30, near Awakeri, is closed after a car and ute crash just before 8.30am.

A police spokesperson says emergency services are attending the scene of a serious crash on SH30, just north of Te Rahu Road.

"The crash, between a car and a ute, was reported to Police around 8:15am.

"Initial reports are that four people have been injured, three seriously and one moderately.

"SH30 will be closed for some time and diversions are in place.

"Motorists are advised to expect delays."

DIVERSIONS

Eastbound : Take Te Rahu rd, left onto Selwyn rd, left onto Paroa rd, left onto Fortunes rd and re-join SH30, for Westbound reverse.

EARLIER:

A serious crash is being reported on State Highway 30 in the Bay of Plenty.

The NZ Transport Agency says a serious incident has been reported to emergency services in this area.

"Delays are possible.

"SH30 is closed. Please delay your journey or use an alternative route."

Emergency services have been called to the scene.

SunLive has contacted police for more information and will update this story as soon as we have something more.

At the scene?

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