Leading international retail store H&M is set to open at the Tauranga Crossing on April 4.

Tauranga will be the fifth store located in New Zealand after opening in Auckland, Wellington and Christchurch.

The store has two levels showcasing apparel and accessories for men, women, kids and baby and a home section.

Spanning about 1600 square metres and set over two levels, the store will offer an unparalleled shopping experience in the Bay of Plenty.

H&M entered the New Zealand market in 2016.

Today there are four stores nationwide; Sylvia Park and Commercial Bay in Auckland, The Crossing in Christchurch and Queensgate in Wellington, with a third Auckland store announced to open at Botany Town Centre.

Country Sales Manager Daniel Lattemann says retail giant is pleased to expand across New Zealand.

'We are thrilled to finally be opening a store in the Bay of Plenty region and offer our customers an incredible fashion destination within a superb shopping centre.

'We are also looking forward to introducing our H&M Home concept as we know it has been a customer favourite since making it's New Zealand debut in 2017.”