Organisers of New Zealand's iconic rural trade show, National Agricultural Fieldays, have released the prospectus for the 2011 event held June 15-18 at the Mystery Creek Events Centre, Hamilton, with healthy interest to date.

Seventy per cent of all agricultural sites for Fieldays 2011 are reserved since July.
The agricultural area dominates 92 per cent of exhibition space with the rural living area taking eight per cent of the exhibition space.
Into its 43^rd year, National Fieldays hosts on average 1000 exhibitors on 1400 sites within the 40 hectare demonstration and exhibition space.
The annual four day event attracts in excess of 120,000 visitors, providing exhibiting businesses the ultimate connection to farming customers, both locally and internationally.
Fieldays is often the most significant component or sole activity in an exhibitors' marketing campaign says Fieldays communications adviser Ariana Tucker.
'Farmers often dedicate two to three days off the farm to head to Fieldays on a quest to see the latest in the rural sector.”
The National Fieldays Society is pleased to maintain the majority of site prices, keeping sites on par with the 2010 event.
The premier feature and theme of Fieldays 2011 is ‘Breaking Barriers to Productivity'; which will offer farmers solutions to obstacles that stifle production.
Due to demand for more space; the number of sites in the International Exhibition area of Mystery Creek Pavilion has increased, says Ariana.
She says the recent removal of ‘The Dome' building has resulted in additional outdoor sites in the rural living area, which is also now home to the popular ‘Kiwi's Best' food marquee.
The Fieldays 2011 prospectus can be downloaded from www.fieldays.co.nz.
Site allocation takes place from December 1 and applications received by this date will be given priority over later submissions.