A large swathe of the eastern end of Matakana Island is for sale, with the price by negotiation.

The 149ha block faces the Pacific Ocean overlooking two kilometres of white sand beach, and according to a real estate advertisement is one of the best surfing beaches in New Zealand.

Matakana Island.

'This unique property will probably be the only opportunity for the market to purchase such a large parcel of prime oceanfront land in this private and secluded spot,” states the Trademe advertisement.

The owner doesn't want to comment on the sale.

Matakana Island's statutory and legal framework changed this year with the Western Bay of Plenty District Council adopting the Whole Of Island Plan, an attempt to give legal status to a balancing act between forestry block land owners, local Maori, the council, and various government departments, like DOC. The plan is on the district council's website.