A person has been seriously hurt after vehicles hit a cow in the Eastern Bay of Plenty this morning.

A police spokesperson said they were called to State Highway 30 at Awakeri after “a small number of vehicles had collided with a cow on the highway just before 6am”.

The spokesperson said the highway was down to one lane just south of the SH2 intersection.

“One person has been seriously injured.

“Motorists are advised to avoid the area if possible, and expect ongoing delays.”

A Fire and Emergency New Zealand spokesperson said two trucks from Edgecumbe were at the crash and crews helped with traffic management.

He said two vehicles were involved in the crash.

Hato Hone St John has been approached for comment.