The third edition of the NZ Dairy Expo is getting ready to roll.

Bedford Park in Matamata would revert from rugby to rural on February 18 and 19.

Last year’s expo attracted 130 exhibitors, and organiser Amanda Hodgson said the “full house” sign would be up at 165 this time around.

Returning exhibitors were given first choice for their spot next month, and a waiting list was drawn up for newcomers to claim the limited remaining sites.

Hodgson said every new exhibitor goes through a selection process in which she personally called them to make sure they know it’s a dairy farmer audience only.

“This keeps the show focused and high quality - no random vendors just trying to sell stuff.”

She said exhibitors must be directly linked to on-farm production or productivity.

“If something doesn’t fit, we review it. The goal is to keep the expo full of value for farmers.”

Hodgson said exhibitors were all dairy-related.

“The NZ Dairy Expo is a genuine grassroots event, focused on connecting the heart of the dairy industry-farmers and industry professionalsin a relaxed setting that encourages meaningful conversations, with the goal of turning these into valuable business opportunities.

Unlike bigger, more commercial events, Amanda says the expo is about presence, genuine engagement, and building lasting relationships.

She said the expo was designed with the farming community in mind.

“Our goal is to create an environment where exhibitors can engage with farmers who are there to make informed decisions and investments.”

Evolving needs

Hodgson said the expo was committed to addressing the evolving needs of the dairy industry, providing a dynamic platform for learning, collaboration, and the exchange of ideas, all aimed at helping farmers thrive in a changing world while ensuring the responsible management of resources.

“It is a cornerstone of progress in the dairy sector, offering practical solutions and innovative approaches for the future.”

Agri-Women’s Development Trust general manager Julia Jones was MC for both days of the expo.

Each morning, she would host a 40-minute Q&A session on cow wearables alongside Kirsty Ashcroft, from Anexa Veterinary Services, Morrinsville.

Hodgson said this was a hot topic right now, and the session would dive into everything from collars and ear tags to boluses - covering the pros and cons, practical tips, and what’s coming next in this space.

“It’s a great chance for farmers to ask questions and hear real-world experiences about how these technologies can improve herd management and productivity.”

In the afternoon, the focus shifted to breeding for the modern farming environment with Mark Benns, from Your Wingman.

Hodgson said this session would explore why breeding decisions need to be made years ahead of infrastructure changes, and how strategic planning can future-proof your herd for efficiency, sustainability, and profitability.

“Expect practical advice and plenty of discussion on genetics, animal health, and long-term farm goals.

The NZ Dairy Expo was proudly focused on productivity, efficiency and innovation within the New Zealand dairy industry, she said.

“Our focus is sharp and that’s what makes this expo valuable to the right audience.”

She stressed that the Dairy Expo was not a “hard sell” of agricultural equipment.

“It showcases what farmers need – weekly, monthly and yearly.”

Exhibitors cover a wide cross section of big and small businesses offering a range of goods and services related to the dairy industry.

This included farm machinery suppliers, excavation contractors, effluent disposal and water supply specialists.

Added to this were dairy farm technology advisers covering everything from milking to mating, including animal health and welfare.

Advisers, farm consultants, feed suppliers and nutritionists will also be on hand.

Community benefit

A percentage of proceeds from the expo would again go to United Matamata Sports Club (UMS) for allowing the event to be held on Bedford Park.

This was ploughed back into junior rugby by way of new equipment including balls and training gear.

The balance was used for future UMS projects.

Hodgson said it's great to “give back” to the local community which has supported the expo.

She said February was a relatively quiet time on the farm, making it the best time to connect with dairy farmers.

“They’re not quite so under the pump.”

February weather also came into consideration for repeating the date.

The two-day expo would again run on farmer-friendly time: 8.30am to 3pm.

Entry was free, but organisers want farmers to register to ensure the right facilities, services and resources are in place for everyone.

Register at: https://nzdairyexpo.co.nz/farmer-registration/