Police are urging road users to put safety first this King’s Birthday weekend.

Those who don’t should expect to see red and blue lights.

The number of road deaths so far this year has resulted in too many families losing loved ones in crashes, said acting director of road policing, Inspector Peter McKennie.

“There’s no excuse for anyone to drive dangerously or carelessly, endangering their lives or others regardless of the day of the year.

“So many of the crashes we’ve attended this year have been preventable, and that’s a tragedy.

It’s horrific for families, friends and first responders, said McKennie.

“Preventing those tragedies is what we’re focused on, especially at long weekends when there are more people on the roads.”

McKennie warned that if people break the rules on the road, they’ll get the police’s attention and a ticket as well.

“Extra police will be patrolling the roads across New Zealand, from highways to back roads, ‘anywhere, anytime’.

“The four biggest factors in crashes, deaths and serious injuries involve restraints, impairment through the likes of alcohol and drugs, distractions such as cell phones, and speed.

“Those are four areas we’re targeting because we know it can save lives.”

A split-second decision can be the difference between life and death.

“We want everyone travelling on the roads over the weekend to be safe, and to help keep others on the road safe.

“We’re doing our best, but need people to take greater responsibility on the road.”

McKennie urged motorists to take their time, drive to the conditions and be patient.

“Just because you’re a good driver, it doesn’t mean the next person is. Drive in a manner and at a speed that allows you to respond safely to the unexpected.

If you’re on the road, do everything you can to keep yourself and others safe this long weekend.”

- Contributed content