A section of the Strand is closed this afternoon as organisers prepare for the 10th annual ASB Breast Cancer Fun Walk this evening.

Thousands of people are expected to break out their pinkest costumes and take part in the 4.5kilometre walk around Tauranga's CBD to raise funds for Tauranga Breast Cancer Support Service.

Danielle Taryn, Emma Seckold and Nik Gibson from More FM.

Water girls: Jana reichelt, Gabrielle Gifford, Laurette Siemonek, Breana Siemonek and Vivien Conway from Tauranga Girls' College.

A section of The Strand near Masonic Park is currently closed and pinked-up participants are beginning to gather for the walk starting at 6pm.

Organiser Iris Thomas says there will be a rolling road closure from 6pm following the walkers as they complete the course.

About 4000 people dressed in pink for last year's event, raising an estimated $15,000.

Iris says they are hopeful for another huge turn-out.

Trust service coordinator Lea Lehndorf says as a completely independent, charitable trust, events such as tonight's walk are crucial for raising much needed funds.

Breast cancer affects an average 200 women in the Bay of Plenty every year and Breast Cancer Support Service Tauranga Trust has an array of fundraisers and activities planned to offer help and support, says Lea.

Tonight's walk begins at 6pm at Masonic Park on The Strand. Entry is $5 per person.

The course: The Strand, Devonport Road, 3rd Ave, Cameron Road, Brown Street, Willow Street, Grey Street, Elizabeth Street, Devonport Road, finishing at The Strand.

Ashley Rolle and Jaclyn Grant from Tauranga Girls' College.

Kara Timmer and Caitlyn Doughbry from Tauranga Girls' College setting up.