New research shows that more than half of New Zealanders are struggling financially.
The annual survey by the Retirement Commission found the number of people in financial difficulty increased by 17 percent since their first survey in 2021.
A total of 55 percent reported being in a financially difficult position.
Of those surveyed, 51 percent reported they were 'starting to sink' or 'treading water', while a further 3.5 percent reported they were 'sinking badly'.
Personal Finance lead Tom Hartmann says women, Māori and Pacific Peoples were being hit the hardest.
The survey found 61 percent of women were financially struggling in contrast to 48 percent of men.
Sixty percent of Māori and 58 percent of Pacific Peoples also reported feeling financially stressed. Those aged 18-34 were also more likely to experience financial stress.
Hartmann says it was concerning that so many Kiwis were feeling the pressures of cost increases.
"We have now tipped into more than half the population feeling squeezed financially. This significantly reduces people's ability to grow their money for tomorrow, which has long-term consequences for their future financial well-being," he says.
The survey found that more people were borrowing money, but also that more people were budgeting and saving.
It also reported that the gap was widening for women compared to men in terms of optimism, financial sentiment, personal savings and savings for retirement.
The main source of data for the information came from the Retirement Commission's online population survey of New Zealanders aged over 18 which is run by market research agency TRA. The commission says the sample was nationally representative of New Zealand based on age, gender and region.



3 comments
Not a problem for council
Posted on 16-08-2023 09:54 | By Let's get real
We have the usual apologists for unrestrained Council spending out there, some of whom may well be employed by council to give "informed" opinion in the media. The forgotten truth is that councils and councillors were instituted to manage the towns and cities infrastructure and were a major employer of locals to work to improve the lives of the residents through the levy of rates. What we have now is empire building and the abrogation of responsibility for the core responsibilities of a council operation. How have my rates grown... Well I now have to pay separately for waste removal, I pay to have a meter read to charge me for water, although I will never use the loser cruisers I am forced to pay for them to run empty, I am forced to pay for contractors to manage the green spaces that are being managed by council employees..
Continued
Posted on 16-08-2023 10:07 | By Let's get real
I pay for a fleet of council vehicles to allow staff to consult with contractors, I pay consultancy costs to outside contractors to charge "council rates" for advice and planning, I pay for pay for outside legal advice, I subsidise massages and other council benefits for employees and I now pay $1800 a day to each commissioner to make extravagant ill-conceived plans for new offices and empty public spaces without a mandate from a single ratepayer. Government is suggesting that a few extra coins in our pockets from removing GST will solve a lot of issues for many families. I would suggest that removing council hands from ratepayers pockets would help the national substantially more. Fix the bloody roads so that ratepayers can get to work, buses are damaging the roads quicker than cars, so reduce all buses to peak times only, and employ competent decision making staff.
Further to Continued
Posted on 16-08-2023 12:57 | By Owen G.
The above mentioned by "Lets get real" did not mention the cheek and audacity of sending emails with only one option Let us "Direct Debit"our rates straight from your Bank Account.
We have an election coming soon Tauranga. Please quiz and choose your candidate carefully.
OwenG
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