Knit World customers from across the country have joined forces to knit more than 2500 huggy hope bears to support children’s mental health.

The project aims to offer solace and comfort to young people going through a hard time, as part of youth mental health charity I Am Hope’s Little People Big Feelings schools’ programme.

One remarkable story came from an 80-year-old lady who knitted more than 100 bears using her late husband's ex-wife’s yarn.

Her attention to detail, craftsmanship and dedication to the cause inspired the teams at Knit World and I Am Hope.

A devoted mother-daughter duo, long-time supporters of Knit World's charitable causes, contributed numerous adorable bears adorned with heart buttons and miniature scarves.

To ensure everyone could participate, some customers felt hesitant about adding embroidered face details. Some Knit World stores offered a solution, allowing customers to drop off their bears without faces, and the team skilfully added them in, infusing each bear with a unique touch.

The overwhelming response reflects a strong community commitment to nurturing youth mental health during challenging times, says Knit World’s Anne Goldingham who is based in Lower Hutt.

"It's heartening to see our knitting community come together to create these adorable huggy hope bears for children in need.

"We're proud of our customers' generosity and commitment to making a positive difference."

KnitWorld.co.nz and a thriving online knitting community passionate about spreading the joy of knitting and supporting charitable causes.

With a vibrant community of knitters, they organise various initiatives that foster a sense of compassion, creativity, and camaraderie among their members while making a positive impact on society. Knit World also has nine stores nationwide.

"Through this successful initiative, Knit World reaffirms its dedication to promoting mental health awareness and using knitting as a means to spread warmth, joy, and hope to those who need it most," says Anne.