Update 2:10pm: A police spokesperson has now confirmed one person has died following a crash in Papamoa earlier today.

"Police were called to Parton Road shortly after 11am to a crash between a cyclist and a vehicle," says a police spokesperson.

"Sadly, the cyclist died at the scene."

"The Serious Crash Unit will be examining the crash scene and the road remains closed."

"Police would like to thank motorists for their patience and cooperation."

EARLIER: Emergency services are responding to a serious crash on Parton Road, Papamoa.

"Initial indications are there have been serious injuries," says a Police spokesperson.

"Motorists are advised to avoid the area and consider delaying travel, if possible."