Police are naming a Bay of Plenty man as the person who died in a crash in the weekend.

Emergency services were called to the crash, involving a motorcycle, on State Highway 30, Awakeri, at around 5.30pm on Saturday.

Sadly, the motorcyclist died at the scene, says a police spokesperson.

'He was 65-year-old Martin John McConnachie of Whakatane.”

The highway was closed for several hours, while the serious crash unit examined the scene.

'The investigation into the crash remains ongoing.”

Anyone with information relevant to the investigation can contact their nearest police station.

Alternatively, information can also be called in anonymously via the Crimestoppers 0800 555 111 line.

Non-emergency information can be phoned into the police's 105 number.