Pink isn't exactly a bloke's colour but farmers have been putting that aside by buying pink electric fencing on pink reels, powered by pink batteries, all in the fight against breast cancer.

Speedrite has produced the special coloured fencing, sold exclusively through PGG Wrightson and for every sale will donate $7 to The New Zealand Breast Cancer Foundation.

In fact the company promises to make a donation of $25,000, saying on its website that 600 deaths from breast cancer a year is 600 too many.
The funding will be used to support breast cancer education and awareness in rural communities. The pink products are available until the end of June.