Iconic Kiwis launching cricket campaign

Fans enjoying cricket at the Bay Oval. Photo: File.

Iconic names from the world of cricket and beyond are set to help make the upcoming ICC Women’s Cricket World Cup unforgettable.

Organisers have launched a campaign to recruit 1000 champions to help promote and deliver the ICC Women’s Cricket World Cup in March and April of 2022.

The tournament will stop through six locations in New Zealand, including Tauranga.

The CWC22 Champion campaign has received an immediate boost with over 50 iconic Kiwis signing up, and passionate sport fans now have the opportunity to join them.

“We’ve reached out to Kiwis across the spectrum of sports, business, entertainment and politics asking them to throw their support behind the ICC Women’s Cricket World Cup 2022 and we have been thrilled with the incredible response,” says ICC Women’s Cricket World Cup 2022 CEO Andrea Nelson.

“Now we’re asking Kiwis from all corners of the country to sign up to do their part and help us ensure the stadiums are packed for 31 amazing matches across 31 action-packed days early next year.”

Nelson says organisers were seeking Kiwis who were passionate about sport, who had strong personal or professional networks and were keen to act as advocates for the tournament to sign up as champions.

“We’ve got the best cricketers in the world coming to New Zealand early next year for what is the pinnacle event in the women’s game. Our promotional campaign will really push that message - but what will really make this event a success are the people who already know how great women’s cricket is spreading the word among their friends, family and personal networks.

“These people will be our champions in the truest sense of the word,” Nelson says.

Names from the world of sport and entertainment to have joined the effort so far include cricketer Sir Richard Hadlee, athlete Dame Valerie Adams, radio DJ Laura McGoldrick, television presenter Toni Street, and New Zealand men’s cricket captain and Tauranga’s own Kane Williamson.

Television personality and cricket fan Madeleine Sami is also hoping to encourage Kiwis to get amongst the World Cup action.

“We Kiwis love cricket! Let’s show the rest of the world how our country backs women’s sport and the wahine toa making us proud on the global stage,” Sami says.

“Join our team and sign up to be a CWC22 Champion today!”

The first 1000 people to sign up as CWC22 Champions will receive an exclusive tournament merchandise pack as well as priority access to events in the lead-up to the World Cup.

For more information go to www.icc-cricket.com/cwc22.


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