New Zealanders are being urged to look out for and speak out against elder abuse as part of World Elder Abuse Awareness Day.

World Elder Abuse Awareness Day (WEAAD) is held on Monday, June 15, with the theme this year focusing on the impact of COVID-19 on the rights of older persons.

Minister for Seniors Tracey Martin says that now, more than ever, it's important to look out for the older people around you.

'During the COVID-19 lockdown period there was an overwhelmingly positive response from individuals, groups and businesses who did a huge range of things to help older people – family, neighbours and those they'd never met before.

'Our older citizens also played their part and stayed home longer than most and they were encouraged to rely on others for help to minimise their risk of being exposed to COVID-19.

'The thing we don't want to lose from that period is the awareness of those around us and the risks of social isolation for older people.”

Martin says social isolation is a major factor in elder abuse, which is largely a hidden crime and one that can have a devastating impact on the quality of life of the person affected.

'Most of us cherish the older people in their lives, but sadly some don't.

'That means we all need to look out for signs of abuse and if you are concerned that someone is experiencing elder abuse, it's OK to help. Something as simple as asking how you can help makes a real difference.

'This year's Budget puts an additional $25 million over four years into specialist elder abuse response services - but the thing that will most help is that people are aware and reach out.

'World Elder Abuse Awareness Day is a day to say we won't tolerate elder abuse,”says Martin.

'It is also a reminder that this is an issue that we shouldn't just think about one day of the year.”

If you are concerned about elder abuse call the free helpline 0800 EA NOT OK (0800 32 668 65), text 5032 or email [email protected]

ENDS