HEIHEI is New Zealand's first media hub for children aged five to nine.

It has been lunched with the intention for it to be a safe place for them to access local and international content via the internet.

HEIHEI is created by TVNZ and NZ On Air, who both recognize the importance of embracing our cultural identity and developing kid's curiosity and knowledge.

'I liked that they consulted and engaged with their audience, the children, to get the right content and approach. That's what Councils try to do too ... get feedback and suggestions. I also love the idea of a safe online space for youth, and for the parents too. They need to be confident with what their children are viewing online too,” says Tauranga City Councilor Leanne Brown.

They created HEIHEI in consultation with a wide range of children representing different cultures, who had a say on the content, design, branding and name.

It is a space for children with different backgrounds, to explore, play games, watch local and international shows and enter competitions.

HEIHEI is free for your smart phone, tablet and is available on your internet browser.

Check out HEIHEI on Facebook or www.heihei.co.nz