Underwear will be centre stage at the Waihi Beach Community Centre on September 30 for the annual Arty Bra Show fundraiser.

The event has been running for the past eight years and supports a different local charity each year. This year proceeds will be going to St John Waihi for its new administration building.

There are four Arty Bra categories this year, including Avant-Garde, Mountain to Sea, Op Shop Upcycle or anything that portrays the services of St John.

Organiser Jo Moriarty from the St John Waihi Area Committee says about 20 entries had been received at the beginning of the week, with more expected before the deadline a few days ago.

The bras are worn exclusively by male models and Jo is looking for more men to take to the stage.

'We're actually a bit short of male models so I'm out there looking for some at the moment. It takes a real man to be able to do this. It's all about having fun – up on stage, out on the catwalk, and out the back door. It's easy!” says Jo.

MC for the night is former Miss New Zealand Drag Queen and Katikati business owner Miss Crystal Chandelier, aka Robert Anstruther-Burson.

The Arty Bra Show is at the Waihi Beach Community Centre on Saturday, September 30. Doors open at 6.30pm and the show starts at 7pm. A light supper will be provided, along with live entertainment from local musicians Quarter Acre, and bar facilities will be available.

There will also be raffles and some of the bras will be auctioned at the end of the evening.

Tickets are $20 and available from Fowlers and the Information Centre in Waihi, LJ Hooker and The French Shop in Waihi Beach and the Katikati Information Centre. Door sales are also available on the night.

If any men would like to volunteer as a model contact Jo Moriarty on 021 066 3646.