A multi-million dollar slice of paradise is up for sale.

The almost 150 hectare pocket of land at Opito Bay's The Point, on the Coromandel Peninsula, is being offered on Trade Me at $35m, and includes four separate titles.

Opito Bay's The Point is up for sale, and includes a 76-lot residential subdivision. Photo: Stuff

The description says that "years of planning and considerable investment" have seen resource consents approved for a 76 lot residential subdivision and three life style blocks.

The subdivision includes beach-front sections and elevated lots sprawled over 10.4ha along the "crescent shaped stretch of golden sands of Opito Bay".

One 56.2ha block offers the buyer the pick of two consents - "either a modest or a large executive style dwelling...located on absolute beach front". The listing states it is "arguably one of the best sites available".

A smaller 36ha block has had plans approved for "a very unique, architecturally designed substantial residential retreat" which the listing states offers the buyer "unsurpassed panoramic views of the Mercury Islands and out to Great Barrier Island".

A final resource consent will offer the buyer the option of creating "panoramic views over the northern Coromandel coastal area" and access to Whaoeri Bay.

The final 40.4ha lot, which adjoins the residential subdivision, includes resource consents for a wastewater treatment plant and disposal area.

The listing states the land was given a rateable value of $24.8m last year, and is a three hour drive from Auckland.

Owned by Murray and Sue Edens, the property was listed on April 29 and has had more than 10,000 views.

Heather Benson of Ray White Whitianga is selling the property, and says the Edens would not be commenting on the sale, other than what was in a press release sent out in April.

Murray Edens was quoted as saying "There is never a right time to sell, just that some times are better than others. We are now in our 60's and the farming future of our children is probably not best suited on this property,"

His wife added that the decision was "challenging for the family to make".

"I grew up as a child on the property when Opito Bay was an isolated bay at the end of a clay road. This is the culmination of four generations of family sacrifices, triumphs and tragedies over the last 70 years."

Benson confirmed that there had been "serious interest" in the property, but would not say how far off selling it might be.

Mercury Bay Community Board chair, Paul Kell, says the development had split the local community, which he estimated numbered about 350.

He says it was "fairly substantial" in the context of other developments the area had seen over the past 20 years.

Public records show the development came before the Environment Court twice in 2010 before being approved.

- Stuff