An innovative project using technology to connect adventure sport, outdoor recreation and conservation is being launched in the Bay of Plenty tomorrow.

Virtually on Track has been developed in partnership between the Department of Conservation, Sport Bay of Plenty and Sport NZ.

Sport Bay of Plenty's Virtually on Track programme lists McLaren Falls as a local gem.

The project aims to trial different technologies, like social media and mobile phone apps, to connect people with local recreation spaces while promoting conservation.

It focuses on eight ‘local gems' under DOC classification: Papamoa Hills range, McLaren Falls and Lower Kaimai, Waihi Beach and coastline, Rotorua Eastern Lakes, Kawerau and Tarawera, Whakatane and Ohiwa Harbour, Opotiki and Motu, and Otanewainuku and Kaharoa Corridor.

Yesterday's launch in Rotorua coincided with this year's Conservation Week and eight events have been planned around the Bay during nine days.

Project leader Nicki Scott says they can't wait for the launch after 18 months of development.

'The project has come along really nicely and we're at an exciting point and able to show people what it's really about.

'All of the eight local gems will host a launch event with recreational and conservation activities.”

Activities planned for each launch event will be site-specific and cover a variety of activities like mountain biking, kayaking, waka ama and orienteering.

Yesterday's launch at Boyes Beach on Lake Okareka in Rotorua from -1pm-3pm will feature stand-up paddling, geo-teering and conservation activities.

Nicki says everyone is welcome to attend the launch but is asking them to register beforehand.

'The real difference with this project is we're trying to get people to connect with a place and everything that's going on there – not just the activity they're interested in.”

For more information and to register, visit www.sportbop.co.nz/virtuallyontrack