Cleaning up Coromandel's beaches can be a dirty job – but somebody's got to do it.

Thankfully that somebody, or somebodies, will be the staff from North Island Mussels Ltd who will be doing a beach clean-up today.

Staff members from North Island Mussel Ltd will be cleaning up beaches in the Coromandel today.

About 50 staff have put their hands up and will be cleaning beaches from Wilsons Bay right through to Long Bay.

It includes 20 from the company's Tauranga division and will see farming operations staff working alongside management staff to pick up rubbish.

General manager Steve Wells says NIML has carried out their annual cleanup since the company was formed and it is one of many rubbish collections that occurs in the Coromandel.

'NIML is extremely conscious of promoting cultured mussel farming as a major contributor to the Hauraki Gulf's health and well-being.

'Mussel farming is sustainable and a proven indicator of the condition of the ecosystem and general water quality in the Firth of Thames.”

The rubbish collected during previous clean ups such as bait bags, supermarket carry bags, and general waste, were mostly discarded by recreational fisherman and the general public.

Once picked up the rubbish will then be collated and sorted into categories at NIML's Coromandel operation on Wharf Road, says Steve.

It is a busy month for NIML with the North Island mussel harvesting season getting underway this month.

Steve is cautioning other water users, like recreational fisherman, charter operators and yachties, to dump their waste at land based reception systems provided in the region.

NIML encourages recreational fishing around mussel farms as long as they keep it clean and tie up in an approved way to mussel lines.

'Only experienced boat handlers should attempt to move between mussel lines and boaties should keep at least 50m away from mussel barges working.”

Anchoring near mussel farms is a 'no, no” as many recreational boat users are unaware of the underwater structure of marine farms.

Without mussel farming recreational users' daily bag limits in the region wouldn't be so easy to get so working together will provide benefit to all users, say Steve.

NIML has recently supplied seed mussels to the 'Revive Our Gulf” operation which they also deployed around some of Auckland's and the Hauraki Gulf's islands.

Wild green lipped mussels were once present at these sites prior to the days of dredging for mussels.