Bayfair's Kmart is extending its opening hours to midnight every evening to recognise the changing face of retail and those with non-traditional working weeks.

From the start of this month, the Bayfair store joins six other Kmart locations around the country offering midnight trading.

Kmart Bayfair store manager Forrest Worthen says the Girven Rd store has found many of its customers are shift workers or come from families with two parents working.

'We listen to our customers day-in and day-out and continually adapt to the ways they shop,” says Forrest.

Combined with savvy shoppers keen to avoid the weekend peak times or simply wanting to duck in while one partner tucks the children in bed, early customer feedback indicates the ‘after-hours' retail trade will be extremely well-received, says Forrest.

'We have found that our customers are busier and many are juggling multiple commitments between work, kids and healthy social lives to boot,” says Forrest.

'As we started to open some stores later across the country we noticed increases in traffic in the 6pm to midnight period, which has led to the roll out within Bayfair.”