Police have found a 60-year-old woman who had been reported missing at Tuapiro, about 8km north of Katikati.

The lady, who hadn't been seen by her family since 10.30 last night, has now been located in the Katikati area, says a police spokeperson.

A 60-year-old woman reported missing at Tuapiro has been found.

"She was located safe and well by the Police Search and Rescue team at about 12 noon today."

Tauranga Police Acting Senior Sergeant Cam Anderson says the woman was reported missing from Tuapiro Rd about 10am this morning after she hadn't been seen since 10.30 last night.