An Auckland man has been airlifted from the Waioeka Gorge today after jumping off a 13 metre cliff face along State Highway 2 into a river while with friends.

BayTrust Rescue duty pilot Art Lowalski says the Rotorua-based BayTrust Rescue Helicopter was dispatched to the gorge just before 1pm to assist the injured man.

The Rotorua-based BayTrust Rescue Helicopter rescued a 19-year-old today from Waioeka Gorge.

"The 19 year old was amongst a group of people jumping off a 13 metre cliff face along State Highway 2 into the Waioeka River about 30kms south of Opotoki," says Art.

"He slipped and landed on the rocks below, dislocating his shoulder. Opotoki St John Paramedics were on scene and stabilised the man for transport."

The man was airlifted to Rotorua Hospital for further treatment and observation.