The Bay of Plenty's commercial fruit and vegetable industry looks set to grow substantially with Horticulture New Zealand's aim to increase the national commercial industry to $10 billion by 2020.

Horticulture New Zealand president Andrew Fenton says an increasingly competitive global market means maintaining the status quo is not an option because market share will decline.
'Growing a new future is the most significant piece of industry wide work ever done on behalf of New Zealand's commercial fruit and vegetable industry,” says Andrew.
'It's not just about getting bigger. It is about the ability to invest in research, IP capture, market development and branding,” says Andrew