Surf lifeguards across the Eastern Region were kept busy over Labour weekend, carrying out a rescue, assisting a beachgoer, treating injuries and conducting five searches.

More than 1000 people were recorded at Mount Maunganui Beach on Saturday as warm weather drew crowds to Bay of Plenty beaches, according to a Surf Life Saving New Zealand statement.

Eastern Region surf lifeguards performed one rescue, one assist, one major first aid treatment, three minor first aid treatments and five searches.

Lifeguards also undertook 111 preventive actions involving more than 3200 people over the three-day holiday period.

Nationally, surf lifeguards rescued 25 people over Labour weekend, the first patrol weekend of the 2026-27 season for many clubs around the country.

Surf Life Saving New Zealand general manager of lifesaving Andy Kent said the figures highlighted how quickly coastal conditions could become dangerous when warm weather arrived.

“To have 25 people rescued in the first three days of the season, and 19 of them on Saturday alone, shows how quickly things can change at the beach when the weather warms up and people flock to the coast.”

Kent thanked volunteer surf lifeguards who gave up part of their long weekend to patrol beaches and keep the public safe.

The Eastern Region recorded its highest beach attendance on Saturday, with a peak headcount of 1025 beachgoers, including more than 1000 at Mount Maunganui.

Lifeguards worked a combined 1726 patrol hours across the region during the weekend.

Kent urged beachgoers to use patrolled beaches and swim between the red and yellow flags this summer.

“That’s the safest place to swim. Waves can be bigger than they look and rip currents are hard to spot, so if you feel uncomfortable about getting in the water, stay out.”

He also reminded parents to keep children within arm’s reach near the water and said anyone witnessing an emergency should call 111 and ask for police if surf lifeguards were not present.