A Mercedes-Benz has ploughed through the window of the Coupland’s bakery at the Gate Pā Shopping Centre, but witnesses say no one is hurt.

A police spokesman said an “elderly couple” appeared to have mistakenly driven into a shop window.

Hato Hone St John was notified of the incident at 1.03pm and treated a patient in a “minor condition” at the scene, a spokesperson said.

Fire fighters responding to the scene at Coupland's Bakeries-Tauranga. Photo/Supplied.

A SunLive reader at the shopping centre said they were leaving another shop and walking past Coupland’s when they noticed the Mercedes-Benz inside the bakery.

“It’s just a normal Sunday at the Gate Pā Shopping Centre. I had been shopping and was going back to my car when I suddenly realised there was a car inside Coupland’s Bakery and the window was all smashed,” said the SunLive reader.

Emergency services at the scene. Photo/Supplied.

“There are two fire trucks, ambulance and two police cars here. The elderly couple are fine and no one else has been injured.”

A Coupland’s staff member said there were three staff working and some customers inside the shop when the vehicle came through the window.

The vehicle inside Coupland's Bakeries-Tauranga. Photo/Supplied.

“Nobody’s been hurt,” the staff member said. “Just a little shaken. We’re all good. The couple in the car are fine, everyone’s fine.

“Fortunately, there were very few customers in the shop, but nobody is hurt.”

Fire fighters responding to the scene at Coupland's Bakeries-Tauranga. Photo/Supplied.

Coupland’s was due to be open until 5.30pm but there has been extensive damage.

“I’m not sure if we’re going to be open any more today. Our windows and our tills have been damaged.”

At the scene?

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The vehicle has smashed through the window of Coupland's Bakery at the Gate Pa Shopping Centre. Photo/Supplied.