More than 800 people joined in to hunt for Alice and her friends in Pāpāmoa's free community event on Sunday.

"What an amazing turnout," says Pāpāmoa Unlimited marketing and event manager Julia Manktelow. "The biggest ever!"

The Pāpāmoa Alice's Wonderland Easter Hunt attracted 849 registrations to hunt for Alice and her friends along the Te Ara ō Wairākei Storm water trail between Santa Monica Drive and Palm Beach Boulevard.

Participants were required to find the large handcut images, take a selfie and upload the photos to Facebook.

"The track was pumping and the photos were georgeous," says Julia.

'After a tough year for families I am so excited to bring Pedal and Pump Pāpāmoa to life for Easter."

Julia says the free and fun day of adventure was planned for everyone to enjoy.

"I've made it extra special this year with a picturesque backdrop of the Te Ara ō Wairākei Storm water trail and giant Disney characters.”

The 13 characters that needed to be found were Alice, the White Rabbit, the Queen of Hearts, the King of Hearts, the Cheshire Cat, the Caterpillar, the Mad Hatter, the March Hare, the Dormouse, Alice's sister, the Mouse, Playing Cards, and Tweedle Dum and Tweedle Dee.

Four brand new bikes as well as a heap of other prizes were up for grabs, with the event sponsored by Commercial Signs, My Ride Mount Maunganui, One Wave NZ, and Flex Fitness.

All that was required to enter for the chance of winning prizes was to find Alice and her friends, take a selfie with them and upload the selfies to Facebook and click on the 'check in' button to tag Pāpāmoa Unlimited.

The event ran from 10am to 4pm on Sunday April 17 for people to enjoy the magical day at their own pace. A live prize giving was held online on the Pāpāmoa Unlimited Facebook page at 6pm.

The winners of the Avanti bikes are:

Mens Avanti bike - Daniel Kalisch
Womens Avanti bike - Narelle Claussen
Girls Avanti Bike - Esther Dickinson
Boys Avanti Bike - Maverick Hill-Rennie

The winners of the five $20 Paper Plus vouchers are Stacey Russell, Lincoln McCarthy, Amber Wilcox, Taika Camilos and Karen Thompson.

The winners of the four $50 Z fuel vouchers are Tracey Watson, Sheree Koberstein, Miranda Shields and Sage MacDonald.

The winners of the three three-month Flex Fitness Papamoa memberships are May Su, Sarah Toner and Monique Koch.

The winners of the two $100 Countdown vouchers are Caroline Wallace and John Sissley.

The winner of the $100 Warehouse voucher is James Watson and the winner of the Alice in Wonderland six-player VR experience at The Cave is Marg S Ortega.

Julia Manktelow dressed as Alice in Wonderland. Photo: Supplied.

Julia already has plans for next Easter.

"Next year I'm going to do a teddy bears picnic and put characters out," says Julia.

Julia is also already planning the Pedal & Pump event for Halloween on October 30 and the Papamoa Christmas Parade planning is underway for December 12.

Map showing the trail for the Alice's Wonderland Easter Hunt. Image: Google Maps.