Get up, get out, get active. This is the essence of a new programme being launched by Sport Bay of Plenty to promote exercise and sports participation.

Modelled on the regional body's highly successful Live to Play month, which runs every October, the new programme ‘Play in the Bay' will run over eight months from March, with each month's activities centred around one code or style of sport.

See video below of Sport Bay of Plenty marketing manager Melanie Short talking about some of the easy ways to get active this March.

Themes range from adventure to indoors, activate and water-based activities.

Sport Bay of Plenty's marketing manager, Melanie Short, says the programme would be run as a pilot for the first year, but she was certain it will be a success based on the experience of other programmes.

'We found that with Live to Play month there were so many activities jam-packed it would be better to spread them out,” says Melanie.

The programme offers activities at all different levels with something to suit all abilities and fitness levels, with the first month's events themed around walking and running over March.

Melanie says the focus is on offering a wide range of opportunities and she was keen to hear from clubs that could get involved, or businesses to provide sponsorship.

Over March there are 22 walking or running activities planned around the Western Bay as part of the programme.

The first event takes place this Sunday with a tramp on the Rapurapu and Te Waihau walkway, complete with a stream crossing, which has been organised by the Tauranga Tramping Club.

Those wanting to take part should meet outside Harrison's Gallery in 11^th Ave at 8am with lunch, water, wet weather gear and $7 for costs.