Viva la Arthouse Revolution!

Arthouse Revolution founder Fraser Toulmin. Supplied Photo.

A revolution is happening right here in the Bay of Plenty and it needs your help to take its message to the rest of New Zealand.

The Arthouse Revolution is a free community-based art project that will showcase the Bay's top amateur artists in a unique pop-up art gallery constructed from a re-purposed shipping container.

The project will open to the public during the 2017 Tauranga Art Festival which takes place in October, and then will hit the road and travel to Rotorua and Whakatane during November and December.

Arthouse founder Fraser Toulmin, who's been working on the concept for two years now, says the focus of the project is centred on giving amateur artists an outlet and exposure to a wider community than they normally would have.

'I know there's lots of talented artists in the community who'd love a chance to exhibit their works, but they don't have that upfront money to source a suitable space or enough pieces to fill out a gallery.

'Arthouse Revolution is about addressing that financial roadblock. Exhibiting artists won't face any fees or commissions, and anyone who successfully sells their work will instead be asked to make a donation towards the project in order to keep it running.”

Central to his grand vision is the pop-up art gallery, a repurposed 20 foot side-opening shipping container which will remain a fully transportable shipping container, meaning it can be 'locked up, lifted on a truck and driven to the next location”.

'In the future I'd love to be able to cover more than one region of New Zealand at time, like take works from Bay of Plenty artists and exhibit them in another region like the Hawkes Bay. That would be awesome.”

Fraser received a ton of support for his project from a number of organisations, including Creative Bay of Plenty, The Incubator, Toi Ohomai and The Tauranga Men's Shed in the Historic Village which has agreed to provide labour to assist with the gallery fit out.

He's also received funding for the project under the Tauranga City, Rotorua Lakes and Western Bay of Plenty District councils' Creative Community Schemes, and has several other applications for funding in the works.

All up, to make Arthouse Revolution a reality it will cost $20,000 which covers the purchase of the shipping container and its internal fit out, marketing and promotion, liability Insurance, and transport costs.

While the CCS funding has covered the lion's share of the $20k, Fraser's still about $3000 short of the target, so to make up the difference, he's created a webpage on the New Zealand based arts-crowdfunding website Boosted, which finishes on Wednesday, June 7.

'I'm just hoping for some donations from artists or members of the public who're wanting to contribute somehow to the project and help get Arthouse Revolution over that final hurdle.”

To learn more about Arthouse Revolution visit arthouserevolution.com or to make a donation visit boosted.org.nz/projects/arthouse-revolution

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