Increasing numbers of foreign tourists are behind a huge boost in tourism income, according to figures released by the Ministry of Business Innovation and Employment.
New monthly regional tourism estimates show the tourism spend for the Bay of Plenty region is estimated to be $1.5 billion for the year to April 2016, up seven per cent compared to the year to April 2015.
New figures show foreign tourists spent $497 million in the year ended April 2016.
International visitors spent $496 million, also up seven per cent compared with the year to April 2015, and domestic tourists spent $1.1 billion which is also a seven per cent increase.
MBIE manager of sector trends Peter Ellis says the new data series provides quality and detailed information on regional spending.
'Better tourism expenditure information for the regions will help inform investment and planning in the tourism industry by providing further insights into where both domestic and international tourists are spending their money, and what their expenditure is on,” says Peter.
MBIE developed the monthly regional tourism estimates in consultation with tourism industry representatives to create a better measurement of the value of tourism in the regions. This new data set will replace the regional tourism indicators developed in 2012.
The monthly regional estimates measure the expenditure of international and domestic visitors in regions in New Zealand.
Data users will be able to filter the information, including breaking down into key areas within regions, country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year. The data is based on administrative transaction data.
The full statistics from the monthly regional tourism estimates, are available on the MBIE website.



2 comments
numbers
Posted on 19-06-2016 07:55 | By hapukafin
these are nice looking numbers.How do they come up with it and how accurate are they?
Hmmmm
Posted on 19-06-2016 09:53 | By How about this view!
I would suggest that Tauranga gets a pittance of this estimated cash injection into the Bay of Plenty/Waikato region. Other than the transport companies that ferry the cruisers to Rotorua, Hobitton and Waitomo caves etc. Tauranga has nothing to retain the ship passengers other than a deep-water port (Which thank goodness we are improving). Whilst not suggesting that a downtown casino would attract cruise ship passengers, it may well attract some saleable talent in the form of international acts to come to town to put on a show or two. So the debate is still all about what we do with the prime site in town that our councillor airheads want to use for office space, five days a week and not at all after 5pm. The increased employment and security in town wouldn't go amiss either. I wonder how many HUNDREDS of jobs council could take credit for?
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