A sea of purple will stretch as far as the eye can see as people take part in the Purple Walk at Fergusson Park this Wednesday.

Co-ordinated by Insight Endometriosis, the event starts with a warm-up at 5.30pm and the fun walk heading off in a circuit at 5.45pm.

People from all over the Bay of Plenty will be taking part in the Purple Walk on March 16 Photo: Supplied

Entry is $20 for those aged 13-plus, with proceeds going to community programmes provided by Insight Endometriosis.

The first 300 registrants will secure a fantastic jute goody bag, packed full of treats and vouchers, to be collected at the end of the walk. Children and dogs are encouraged to come along and join in the dress-up fun.

Spot prizes worth $3000 include a prize for the Most Creative Team as well as the best-dressed dog.

An anticipated 300-plus participants in spectacular purple will raise awareness of endometriosis, which can profoundly impair quality of life due to pain and fertility problems.

'Purple Walk is an immensely fun community event, with awesome goody bags and spot prizes,” says Insight Endometriosis educator Annette Evans.

'It's also an opportunity to highlight the silent epidemic of endometriosis. We can't let 15-year diagnostic delays continue – women need to wise up that pain with periods isn't normal.

'Endometriosis has wide impacts on study, work and family. For the sake of our women and teen girls, let's get walking – and talking – about it!”

To register, visit www.purplewalk.co.nz

Registrations can be made until Tuesday, March 15 at Furniture Zone (Papamoa, Central City), Aspire Health & Sports (Bethlehem) and Timeless Nails & Beauty (Pyes Pa), and online by credit card, and at the event from 4.30pm (cash and Eftpos).