Google has teamed with Twitter and is launching "Social Search".

It's all the rage this week as it's due out for the masses on Monday. Sites all over the web are discussing it and telling us how it will work and how great it will be. Google have released videos telling us how they envisage it and how it will build us a circle of "friends" around our Google Profiles. Each time you search and are logged in to your Google profile, it will begin matching and building your network, connecting with your other social media activities.

I see a glitch. User names and email addresses are often very different. My twitter name is not the same as my Google account name and my business email is not @gmail.com. As a freelancer I work under other email addresses as well, reflecting the branding of the client.

So the picture which Google social search is going to create is not going to have me at its true centre. It is more likely going to look like a Venn diagram. Now this may turn out to be very valuable in the long run as the connections who reside within the overlap are possibly identified as the most meaningful. But how will they get there if you are not logged in to a specific Google account at the time?

It will be interesting to see if it works in practice and proves to be more than a gimick to get us all building our Google profiles, which is the only way it is really going to work – with Google as the center of our online lives.